There are some simple yet highly effective measures you can take to boost your websites popularity. More targeted customers means a greater chance of making the sale, or at least being able to introduce your product or service to your prospect.
A knowledgeable SEO Consultant can help you optimise your website to improve your company's position in the major search engines.
Statistics show that only one to two per cent of sales are made on the consumers first visit to a website. The conversion rate, of visitors to sales, increases when the website is more highly targeted to fewer products or services. It is for this reason that mini-sites are popular for selling one product in a highly focused way.
However, whatever your product or service, be it a mammoth 1000 product e-commerce website or a tightly focused one page one product landing page, you have be clear on what exactly you want your customer to do once he/she gets there.
Having an understanding of seo basics will help formulate a clear direction in your online marketing strategies. Depending on what industry your company is in will determine the task ahead.
Having a successful online campaign results in four things:
Companies operating from within highly competitive industries online, have been marketing for years building their online presence.
While other industries have been slow to 'wake up' to the power of the internet, it is often within these segments where there is most room for improvement.
Search Engine Optimization, SEO, usually involves accessing the website to be optimized and evaluating what on-page changes need to be made. This could involve:
Half the battle is to ensure you have a simple SEO friendly website design along with useful content. The other major consideration is to improve the number, and quality, of backlinks to your website. For a reliable SEO Birmingham service contact us.
Start improving your search engine rankings and gaining more customers today...